Find out what your funnel is quietly costing you every year.
Six numbers. Sixty seconds. This maps your demand-to-cash path against benchmarks for agencies and B2B service businesses, then tells you which single step is losing you the most money — and the fix you can ship in fourteen days.
Annual revenue leaking out of your funnel
$0
— per month
$0Current run rate
$0At every benchmark
0Clients / month now
0Clients / month at bench
Where it drains
per month
The six zones, ranked by what they cost you
click any zone
What this is and is not
Benchmarks, not laws. These are medians for agencies and B2B service businesses at $10k–$100k a month. A specialist practice with twelve clients a year will read differently, and that is a finding rather than an error.
Each zone figure is isolated. It answers "what if only this step hit benchmark." Fixing two zones compounds, which is why the sum of the six is smaller than the all-benchmark ceiling.
The ceiling is a ceiling. Nobody hits every benchmark at once — treat it as the size of the opportunity, not a forecast. Any step you are already above benchmark on is held where it is, never pulled back down.
Positioning is modelled, not measured. Its figure comes from the assumption you selected on the left. Change it and watch the number move — that transparency is the point.
Garbage in. If you guessed at your show rate, the output is a guess with better formatting. Go get the real number; that alone is worth the sixty seconds.
How the number is built
Your six conversion rates are chained into a single demand-to-cash path, then each step is independently raised to its benchmark to see what that one step alone is worth. A step already above benchmark is held where it is, never pulled back down. Positioning is the one zone with no measurable rate, so it is modelled from the pricing-power assumption on the left — change it and watch the number move. The zones are then ranked by cost, not by how hard they are to fix, which is usually the ranking people get backwards.